A Miami-based NIL company focused on helping UM’s football players monetize their name, image, and likeness.
Bring Back the U was established with two goals in mind:
Every University of Miami football fan is familiar with the rich tradition of excellence the team built between 1983 and 2001. Unfortunately, the team has not been successful in living up to those standards since that time. Concurrently, many followers of college football have long been concerned by the fact that an extremely small amount of the money generated by the sport has been allowed to trickle down to the athletes most responsible for the generation of the revenue.
All of this can change if the South Florida community comes together behind our Canes. Although the U is not a giant state school like Alabama with generations of fans and boosters helping push their program to the top, Miami is a proud city booming with local and international businesses that can help these college athletes receive fair compensation for their hard work and bring our team back to the forefront of college football.
“I am familiar with the hard work and dedication it takes to become a college athlete. I am also very much aware of the fact that there is no guarantee of future rewards for choosing this path. That is why I have joined Bring Back the U to help build relationships between local businesses and UM players that will allow both to prosper. Let’s come together as a city and a community and together we will BRING BACK THE U!!”
- Kendrick Norton, VP of Community Outreach